Search Engine Marketing
Services – Improve Search Engine Placement
Our Comprehensive List of Search Engine Marketing Services
to Improve Search Engine Placement
- Keyword Research and Analysis – insures optimization of effective keywords
- Pay per Click Search Engine Cost Analysis – enables effective budget determination PRIOR to campaign initiation
- SEO and PPC Strategic Plan Development
- Comprehensive Improved Search Engine Placement Monthly Report
- Pay per Inclusion Search Engine Implementation
- Total SEO and PPC Campaign Set Up and Management
- Proprietary meta tag development
- Resubmission to search engines to insure Improved Search Engine Placement
- In-house Search Engine Marketing Training
- Top 10 ranking on Google, Yahoo and MSN can be achieved and we will show you how!
| FACT: |
73% of all online users utilize search engines to locate information |
| FACT: |
Millions of Websites compete for top ranking
on search engines under specific keyword phrases. So the question remains,
how can you improve search engine placement and achieve top ranking
to gain visibility to millions of search engine users? |
| ANSWER: |
Hire The InterCon Group! |
|
TICG has successfully improved search engine placement for
100% of our clients under numerous keywords and search engines… and
we have been doing so since 1996! No other company in the U.S (or in
the world for that matter) has optimized Websites longer or better!
How Do People Click?
Paid Search Ads vs. Natural Search Engine Results
(Source iProspect, search engine user attitudes 5/2004)
The evidence clearly indicates search engine users opt to
click on natural listings, but a significant number of users prefer to click
upon pay per click ads as well. Therefore as search engine marketers,
how can you ignore either vehicle? The answer is… you can’t! The
most effective search engine marketing strategy is the tandem utilization of
natural search engine optimization and Pay per Click Search Engines. Doing
so minimizes cost and maximizes search engine placement and keyword coverage
on popular search engines.
Content Relevancy
Let’s face it, search engines are in business to make money… period. To
do so they must deliver relevant information…fast. Google offers
nothing special visually, but its informational database is extensive and relevant
results are generated at super speed. It is no wonder why Google continues
to be # 1. As the # 1 search engine, their advertising revenue is immense
but if they slack in any way, Yahoo, MSN and Ask will overtake them in a heartbeat. Relevant
content on Websites insures the top engines will identify your site as content-worthy
and thus rank you higher. Informational based, content relevant sites
perform extremely well on Google. The first lesson you must take with
you is to insure every page of your Website offers valuable information relating
to specific keywords under which you want to rank high. For example,
TICG would like to be ranked under the term ‘improved search engine placement”. We
developed this page to offer valuable information about improving search engine
placement.
Google's search engine analyzes page content. However, instead of simply scanning
for page-based text (which can be manipulated by site publishers through meta-tags),
Google's technology analyzes the full content of a page and factors in fonts,
subdivisions and the precise location of each word. Google also analyzes the
content of neighboring web pages to ensure the results returned are the most
relevant to a user's query.
Website Popularity
The ever-changing algorithmic complexities of search
engine placement systems are difficult to manage, let alone master. Algorithmic ratios continually
change, but the key components will remain. The importance of site content
will never change, nor will site popularity. What does site popularity
actually mean? We believe Google describes this best:
PageRank (Google’s ranking formula) performs
an objective measurement of the importance of web pages by solving an equation
of more than 500 million variables and 2 billion terms. Instead of counting
direct links, PageRank interprets a link from Page A to Page B as a vote
for Page B by Page A. PageRank then assesses a page's importance by the number
of votes it receives.
PageRank also considers the importance of each page that casts a vote, as
votes from some pages are considered to have greater value, thus giving the
linked page greater value. Important pages receive a higher PageRank and appear
at the top of the search results. Google's technology uses the collective intelligence
of the web to determine a page's importance.
In a nutshell, it means a Website’s popularity is based on both the quantity
and quality of sites linking to it! Try this link popularity search tool
to see how your Website compares to your competition!
http://www.marketleap.com/publinkpop
Keyword Research
The power of search engine marketing and improved search
engine placement hinges on the accurate selection of targeted, actively searched
keywords. As search engine optimization specialists we can’t tell
you how frustrating it is to watch companies lose money and productivity because
they have implemented useless keywords. Worse yet, is when so-called search
engine specialists advise them to do so!
| QUESTION: |
How can # 1 ranking on Google and Yahoo produce zero results? |
| ANSWER: |
Search engine optimization company A boasted # 1 rankings on Yahoo and Google for the following terms… “Air system audits” and “purging material”. That’s great news for them… but terrible news for their clients since ZERO searches were performed on these terms. So we ask, what value is gained by achieving # 1 ranking on keywords no-one searches? The answer is… NONE!! |
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Secondly, the popularity of a keyword phrase does
not always produce the best results. Our clients often yield tremendous results by focusing on highly
targeted, less popular terms. 1 million searches conducted on a broad,
untargeted keyword may yield 100 clicks compared to 500 clicks generated on
a targeted keyword with just 50,000 searches.
We conduct keyword research and a keyword competitive analysis to insure the
terms we implement all drive results and improve search engine placement!
We welcome the opportunity to discuss your search engine marketing requirements with you.
Top 10 ranking on Google, Yahoo and MSN can be achieved and we will show you how! |
