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Federal Equipment Company
Federal Equipment is one of the world’s largest suppliers of used
process equipment for the chemical, pharmaceutical and plastics industries. Federal
Equipment sought to increase their online visibility nationally and internationally
in hopes of reaching new equipment partners in such regions as Spain, India
and Eastern Europe.
Since 2003, TICG has provided Federal Equipment
with natural search engine optimization, Pay per Click and Link Development
services. Federal
Equipment’s visitor numbers have increased dramatically. By the
end of 2006, visitor numbers surged from 1.4 million in 2003 to more than
3 million in 2006… more than doubling their efforts.
As search engine placement specialists our natural
optimization services have positioned Federal Equipment with more than
30% top 10 rankings… on
Google, Yahoo, MSN, AOL, Ask Jeeves and more!
TICG manages hundreds of terms on both Google AdWords
and Yahoo Search Marketing. Ads
and bid rates are monitored extensively and adjusted continuously to obtain
optimal results. We enjoy an average click thru rate of more than 6.5%,
more than double industry average. Many terms yield double digit click
thru numbers as well.
Our Link Development program provides Federal Equipment
with a crucial piece of the optimization puzzle… popularity. We research Websites extensively
to locate relevant, popular sites to link to. Link Development increases
Website exposure exponentially and thus has a direct effect on our optimization
efforts. Additionally, we have added optimized press releases and article
submissions to the core promotional services we provide.
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Florock Seamless Flooring Systems- Crawford Laboratories
Since 1952, Crawford Laboratories (Florock) has developed
and manufactured polymeric flooring systems for industrial, commercial and
military applications. TICG’s
search engine placement specialists won this optimization contract in 2001
and have since delivered at top 10 ranking rate of 33%... that’s 1/3
of all optimized terms are now ranked in the top 10!
It is no wonder Florock has been a satisfied client ever since and has referred
numerous clients to our team of search engine placement specialists
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Electric Cordsets
Electric Cords Sets, Inc. is a world class manufacturer and distributor of
Cord Sets and Power Supply Cords. They offer a wide range of products including
over 90 different NEMA and 60 different International Cord Set configurations.
In just over one year, TICG’s search engine positioning specialists
have delivered 19.1% top 10 rankings! With the success of their
optimization campaign, Electric Cord Sets has decided to increase their search
engine marketing (SEM) campaign and asked TICG’s search engine placement
specialists to optimized twice the number of keyword phrases.
After extensive keyword research, we have also developed
a comprehensive list of keywords to implement on Google AdWords and Yahoo Search
Marketing engines. As
always, ads and bids are monitored extensively to insure optimal performance.
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Polychem Corporation
Polychem Corporation is the second largest manufacturer of plastic strapping
in the world.
Polychem was referred to TICG in 2003 by one of our
Website development partners. Upon
keyword research completion, content revisions, navigational modifications
and design changes were made. This process insured the Polychem Website
was search engine friendly, keyword rich and content relevant.
We have since positioned Polychem with 41.5% top 10 rate
and have just completed the redevelopment their Website. We have been asked to present a comprehensive
marketing plan which will include Pay per Click Marketing, Link Development,
Optimized Press Release Distribution, Email Marketing Campaign and more. Our
search engine placement services have significantly increased the traffic numbers
for Polychem!
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