PPC Bid
Management, Press Release Distribution and Additional Indirect and Direct
Promotional Vehicles
Search engine optimization is the new Internet buzz
word. For nearly
a decade we educated our clients of the importance of search engine optimization
but often found ourselves on the receiving end of a blank, bewildered stare.
Expensive, poorly performing banner ads ruled the airways and were the only
Internet marketing vehicle people recognized. We never believed in the benefits
of banner ads and therefore never utilized them in any of our campaigns. Banner ‘bulls’ insisted
we the banner ‘bears’ were missing the boat… look who is
sailing now!
Today, we receive calls on a daily basis from companies
looking for a reputable search engine optimization firm to manage their organic
and PPC campaigns. Although
search engine marketing (SEM) is very effective, we believe too many companies
are placing all their eggs in 1 basket.
Promotional diversification is critical. Indirect marketing vehicles
such as SEO and PPC bid management reach only a percentage of the total
marketplace. This is precisely why TICG utilizes both indirect and direct
marketing vehicles regardless of the size of the budget.
We believe businesses have not implemented direct marketing
vehicles because they are unaware of the multitude of promotional vehicles available
to them. Furthermore,
every promotional vehicle whether direct or indirect, is completely trackable. The
Internet offers instant feedback, enabling us to test market ads and vehicles
freely and cost effectively until we achieve our client’s goals.
Call TICG today… you’ll wonder why you waited so long!
P - 216.831.6742 Toll Free - 866.488.TICG |
